Keen’s brand diagnostic tool, Brand Value Maximizer®, helps you unlock the power of your brand through actionable, data-driven growth strategies.
Traditional tools simply fail to deliver what marketers need most – clarity on what matters most to consumers and what to do about it. These approaches rely too heavily on internally derived attribute statements; they fail to identify which brand dimensions drive consumer behavior; and they’re unable to link brand strength to business performance.
Our BVM tool collects raw, unfiltered consumer brand associations. Through a series of steps, we are able to understand the strength of your brand, the source of its advantage (or vulnerability), and the specific ways to impact buying behavior in the marketplace (e.g. purchase intent, loyalty, etc.).
That way, you not only understand how consumers think about your brand relative to your competitors– but you know what drives their behavior and what you need to do to win more.