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Greg Dolan
Alan Hart
John Kelly
Don Borreson
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Brand Value Maximizer®
Fit-based Innovation®
Resource Optimizer™
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We believe in finding new, better ways to unlock growth potential
Flipping existing models &
approaches on their head
Looking in places no one else goes
Enabling smarter, faster decisions
Do More…
Brand Value Maximizer®
Brand Value Maximizer®
– Pinpoint why consumers buy your brand – and use it to win more often
Fit-based Innovation®
Fit-based Innovation®
– Identify fewer, bigger, and higher-fit extension ideas
… With Less
Resource Optimizer™
Resource Optimizer™
, powered by MIDA – Understand the future impact of investment allocation & decision scenarios
Brand-Financial Contribution Model
Brand-Financial Contribution Model – Know whether to invest in brand vs. other high-impact company investments
